Revealing Hope: Digital Art for Schizophrenia Awareness
Client: Richter Gedeon / Country: Hungary
How can art illustrate the impact of a drug? By digitally reimagining famous paintings to reveal the hope brought by Richter’s Reagila.
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contact us nowTo communicate the effectiveness of Richter's Reagila in treating the negative symptoms of schizophrenia, we turned to a unique and impactful medium: art. At a psychiatric conference, we showcased an unconventional exhibition that reimagined 7 iconic Hungarian paintings. Each painting was meticulously repainted to depict a gloomy, depressive atmosphere, visually representing the burden of schizophrenia’s negative symptoms.
The centerpiece of the exhibition was a touchscreen application that allowed viewers to slowly reveal the original, vibrant versions of the paintings beneath the modified ones. This interactive experience symbolized the transformative power of Reagila, helping to restore hope and vibrancy to patients’ lives.
This innovative approach captured the attention of the professional audience, delivering a memorable and emotional message about the drug’s impact. By combining art and technology, we created a compelling narrative that brought awareness to a complex condition in a way that was both engaging and deeply moving.
