Illuminating Dental Innovation with Glass and Light
Client: Schott / Country: Germany
How do you merge two distinct products into one cohesive design? By shaping a unique connection through cones of glass and light
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At the IDS 2023 (International Dental Summit), Schott was represented by two distinct product teams: Dental Glass Powder and Solidur LEDs. While both products are glass-based and essential to modern dentistry, combining them into a unified booth design proved to be a creative challenge. Highlighting their shared glass heritage alone wasn’t compelling enough for a specialized dental audience.
Our solution drew inspiration from the natural and visual properties of the products. We played with the cone-shaped form created by poured powder on a plate and the light beams generated by LEDs on a wall. This clever, thematic connection of cone shapes visually tied the two products together, creating an innovative and striking booth design that stood out among competitors.
By merging functionality and creativity, we delivered a booth concept that not only showcased the individual strengths of Schott’s Dental Glass and Solidur LEDs but also demonstrated the versatility and ingenuity of their glass expertise in a memorable way.
